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Eric Lachter
Global VP Marketing
McPherson Wine
McPherson was a new Australian wine brand that Brown Forman acquired while I was working on Korbel and Bolla. I had the opportunity to create the first campaign for McPherson, using an upside down wine bottle as the idea for the brand during a surge in Australian wine consumption in the States. I really loved this job, because of the client Andy Mansinne, my bosses Costello, Karlson and Colasanti, creatives Jack Supple and Dave Damman and our photographer Shawn Michienzi. Plus I love the wine category.