https://www.playstation.com/en-us/campaigns/2016/the-taco-bell-and-playstation-game/ The future of gaming is here. You could be Player One. Grab any Big Box at Taco Bell® and you could win a PlayStation®VR Launch Bundle, made especially for Taco Bell. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A Purchase will not increase your chances of winning a prize.