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Eric Lachter
Global VP Marketing
SCiO
This is an amazing tech startup in Tel Aviv. This video describes the product and what makes it a unique way to explore the physical world. During my year abroad in Tel Aviv I led marketing efforts including: positioning, research, brand efforts, digital, video, site, messaging, tagline, go to market strategy, product launch, sat in a cold room and did work in Hebrew at least part of the time.